Marketing
Florida Southern's Marketing degree immerses students in the most relevant and practical marketing concepts for today's competitive business landscape.
Through a comprehensive exploration of essential marketing concepts, °ÄÃÅÌØÂí½ñÍí¿ª½±’s program prepares students for success in today's competitive business landscape. From understanding consumer behavior to mastering digital marketing strategies, students gain the knowledge and engagement necessary to excel in a variety of marketing roles.Top Reasons
Hands-On Engaged Learning
Students in the marketing program participate in group marketing projects, develop marketing plans, analyze case studies, and learn not only from our expert marketing faculty but also from highly qualified guest speakers. Students also work with businesses throughout the local region through developing marketing and consulting plans.World Class Faculty
°ÄÃÅÌØÂí½ñÍí¿ª½± marketing faculty have won teaching awards, published in top-ranked academic journals, and have authored best-selling textbooks. They also bring marketing experience from well-known companies into the classroom.Guaranteed Internships
Gain firsthand experience through a guaranteed internship, which is guided by our dedicated Career and Internship Coordinator.Expert Advisors
Faculty advisors have many years of successful advising and mentoring experience and assist students in succeeding throughout their program and beyond.AACSB Accreditation
Fewer than 6% of business programs worldwide achieve this world-class accreditation. For Florida Southern College students, AACSB accreditation adds value to their degree.Relevant Curriculum
Marketing courses are designed around the best practices within industry. The curriculum is practical and real world, offering students opportunities for hands-on, immersive experiences with the business community. View CurriculumImmerse yourself in the field of marketing
We’re proud of our small classroom sizes and award-winning, experienced faculty who go above and beyond to create the optimal engaged environment for the learning and retention of marketing knowledge, and importantly, putting that knowledge to practice. We have our eye on your future, and we will help you get where you want to be. Whether it is a career in digital marketing, marketing communications, marketing research, advertising, sales/sales management, or entrepreneurship (among others), we can help you get there.
![Jennifer Dapko, Ph.D.](https://flsouthern.edu/getattachment/07d01d3d-7231-45e3-8ba6-d70ddb10c895/jeniffer-dapko-action-shot-2x.jpg?lang=en-US&ext=.jpg)
Featured Faculty
Jennifer Dapko
With a marketing major, you will open yourself up to a variety of exciting, rewarding, and dynamic careers in numerous areas. Just some areas and related jobs include:
Advertising
Brand Management
Sales
Digital Marketing
Marketing Research
Marketing Strategy
Clubs And More
Related Programs
Program Details
AVAILABLE IN:
BS
Minor
Admission Requirements
First-Years
All freshman applicants to °ÄÃÅÌØÂí½ñÍí¿ª½±s full-time degree programs must submit the following information:
- A completed application form
- An official high school transcript
- SAT and/or ACT scores (unless applying Test-Optional)
- Academic recommendation
Transfers
Applying to Florida Southern as a transfer student is easy.
- A completed application form
- Personal statement
- All official college transcripts
- Social standing form
If transferring less than 24 credits, we also need your:
- Official high school transcript
- SAT and/or ACT scores
Internationals
Program Contact
![Matt Bernthal](https://flsouthern.edu/getattachment/9838c109-b94c-44b8-97b0-1b1c2639a311/hs-matt-bernthal.jpg?lang=en-US&ext=.jpg)
Marketing Department Chair
Associate Professor of Marketing
Becker Business - 331
863.680.4274
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